Privacy Policy

Thank you for playing our games! This Privacy Policy applies to Chengdu Youtufun Technology Co., Ltd’s games, websites and related services, which we here collectively call the Service.

Unless stated otherwise, this Privacy Policy applies to the Services and all data that we collect from you. We therefore provide this Privacy Policy to help you make an informed choice about whether to use or continue using our Services. We may periodically update this Privacy Policy by posting a new version on our website. Your continued use of the Services after the effective date will be subject to the new version of Privacy Policy.

This Privacy Policy is incorporated into, forms part of and is subject to the Terms of Service. Your use of the Services and any personal information you provide on the Site is subject to the terms of this Privacy Policy and the Agreement.

Any terms not defined herein but defined in the Terms of Service shall have the meaning ascribed thereto in the Terms of Service.

This Privacy Policy describes:

  • The data collected from you and the ways we collect your data,
  • The reasons why we collect your data,
  • To whom we disclose your data, and
  • The options you have about your personal data.

THE DATA WE COLLECT

Data you provide us.

  • Contact information (such as name and email address)
  • Player name and password
  • Profile information (such as profile photo)
  • Your messages to the Service (such as chat logs and player support tickets)
  • Other data you choose to give us (such as data to identify a lost account)

Data we collect automatically.

  • Data about your account and game progress
  • Your IP address and mobile device identifiers (such as your device ID, advertising ID, MAC address, IMEI)
  • Data about your device, such as device name and operating system, browser type and language
  • Data we collect with cookies and similar technologies (see more below)
  • General location data
  • Precise geo-location data (GPS, with your consent)
  • Data about your use of the Service, such as gameplay data and your interactions with other players inside the Service

Data we collect from our partners.

  • Data we receive if you link a third party tool with the Service (such as Facebook, WeChat or Google)
  • Demographic data (such as to determine the coarse location of your IP address)
  • Data to fight fraud (such as refund abuse in games or click fraud in advertising)
  • Data from platforms that the games run on (such as to verify payment)
  • Data for advertising and analytics purposes, so we can provide you a better Service

WHY DO WE COLLECT YOUR DATA

1. To make the Service work.

To perform the contract, we process data necessary to

  • Create accounts and allow you to play our games and use our Service
  • Operate the Service
  • Verify and confirm payments
  • Provide and deliver products and services you request
  • Send you Service-related communications

2. To make the Service more suitable for our players.

To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to

  • Update and develop player profiles
  • Develop and improve the Service and player experience
  • Manage our relationship with you
  • Provide social features as part of the Service
  • Customize your Service experience
  • Respond to your comments and questions and provide player support
  • Provide offers in the Services as well as in other websites and services
  • Send you related information, such as updates, security alerts, and support messages
  • Enable you to communicate with other players

3. To carry out activities related to advertisements and marketing

To send you personalized advertising and marketing materials, we may use the information collected from you such as ad identifiers, age, country, region, gender, language, games played by you, information related to the interaction of you with the Services and with other users, and so forth.

We may also use various third party advertising and marketing partners to assist us on our behalf and may share information collected from you with such third parties for this purpose.

Hence, we have a legitimate interest to process necessary data to

  • Track the content you access in connection with the Services and your online behavior
  • Deliver, target and improve our advertising and marketing materials
  • Pass the information collected from you to third party advertising and marketing partners

By accepting this Privacy Policy and downloading or continuing to use the Services, you consent to us and our advertising and marketing partners collecting and using information about you to personalize advertising and marketing materials and to improve your experience unless you opt out of receiving this service.

We encourage you to review the privacy policies of our third party advertising and marketing partners so that you can understand how these third parties collect, use and share your information. We are not responsible for the privacy policies of any third party whether accessed through the Services or otherwise.

For information on how to opt-out from receiving personalized advertising and marketing materials, see section ‘The options you have about your personal data” below.

4. To secure the Services

Ensuring the security in the course of performing the Services is a top priority for us. We take appropriate security and technical measures to protect your information from unauthorized access, loss and misuse. To achieve this purpose, we also request our suppliers who process personal information on our behalf to take appropriate security measures.

In order to keep the Service and its social features safe and fair, to fight fraud and to ensure acceptable use otherwise, we have a legitimate interest to process necessary data to

  • Analyze and monitor use of the Services and its social features
  • Moderate and monitor chats
  • Prevent cheating, crime or fraud
  • Take action against fraudulent or misbehaving users
  • Pass your information to agencies or organizations in charge of crime and fraud prevention and repression

Despite our efforts, we cannot guarantee the absolute security of your personal data, nor can we ensure the security of any of the communication facilities provided by us. We recommend that you exercise caution when disclosing any information through the Services. In particular, please note that any personally identifiable information or personally sensitive data that you communicate or disclose to any user in connection with the Services may be collected and used by others. As such, you should take care of the information shared online. Please also be reminded that any questions answers, comments, submissions that you post in the forum will be publicly available.

5. To analyze, research and test

In all of the above cases and purposes, we may use analytic tools, which may include third party’s analytic tools, to carry out research, surveys and analysis, to create reports for use, to track potential problems of the Services or to test out new game features and content.

6. To obtain your consent

With your consent, we may process personal data for additional purposes, such as using your GPS location to show you local events.

TO WHOM WE DISCLOSE YOUR DATA

1. Our personnel, related or affiliated companies

We may provide your personally identifiable information and non-personally-identifiable information to our personnel, our related or affiliated companies for our legitimate business purposes. We may also provide your personally identifiable information and non-personally-identifiable information to other businesses or persons for the purpose of processing such information or otherwise assist us in performing any services on our behalf including in any advertising and marketing activities. We require that these parties agree to process such information in compliance with our Privacy Policy contained herein, and we will use reasonable efforts to limit their use of such information and to use other appropriate confidentiality and security measures.

2. Other users

As social features are a core element of our games, other users may see your profile data, in-game activities and read the messages you have posted.

Any user who receives any information including personally identifiable information, from another user shall not disclose or use such information, save where expressly permitted by that user or save where such information has ceased to be of a confidential nature. In any event, we shall not be liable for any unauthorized disclosure or use by another user or other person of any content.

3. Partners working for us

We have partners (including but not limited to advertising, marketing and social media partners) to perform services for us. These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.

4. Other companies and public authorities

We may release personally identifiable information and/or non-personally-identifiable information to, exchange such information with companies and organizations or provide such information to public authorities if required to do so by law, or in the good faith belief that such action is necessary to comply with all and any applicable laws, or where it is pursuant to we are required to respond to a governmental, regulatory, administrative or court order or directive, a subpoena or a search warrant, or to combat fraud and illegal activity.

We also reserve the right to disclose personally identifiable information and/or non-personally-identifiable information that we believe, in good faith, is appropriate or necessary to enforce the Agreement, take precautions against liability, to investigate and defend against any third-party claims or allegations, to assist government authorities and enforcement agencies, to protect the security or integrity of the Services, and to protect the rights, property, or personal safety of ourselves, our users or others.

THE OPTIONS YOU HAVE ABOUT YOUR PERSONAL DATA

1. Opt out of advertising and/or marketing materials

You may opt out of receiving advertising and/or marketing communications by following the instructions in such communications or by using options provided in the game settings.

2. Access and correct the personal data we hold about you

You have the right to access and correct your personal data.

3. Other rights

You also have the right to have your personal data deleted, object how we use or share your personal data, and restrict how we use or share your personal data. You can always withdraw your consent.

If you have questions about data protection, or any requests for resolving issues with your personal data, we encourage you to primarily contact us through the game so we can reply to you more quickly. We will respond to all requests within a reasonable time frame.

MERGER, ACQUISITION, SALE OR INSOLVENCY

1. In the event that we are acquired by or merged with another entity, we reserve the right, in any of these circumstances, to transfer the information or assign our rights to the information that we have collected from our Users as part of such merger, acquisition, sale, or other change of control.

2. In the event of our insolvency, reorganization, receivership, winding-up or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.

INTERNATIONAL DATA TRANSFERS

By accepting this Privacy Policy, Users understand and agree that your data may be collected, stored, used in any country and/or transferred to any country in the world. Because different countries may have different data protection laws than Users’ own country, we will try to ensure that adequate safeguards are in place to protect Users’ data.

AGE LIMITS

We do not knowingly collect or solicit personal data about or direct or target interest based advertising to anyone under the age of 13 or knowingly allow such persons to use our Services.  If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address.  No one under the age of 13 may provide any personal data.  If we learn that we have collected personal data about a child under age 13, we will delete that data as quickly as possible.  If you believe that we might have any data from or about a child under the age of 13, please contact us.

CHANGES AND UPDATES TO THIS PRIVACY POLICY

This Privacy Policy may be revised, amended or modified periodically. Please re-visit this page to stay in touch with any changes. Your access of the Services signifies your acceptance and agreement to this Privacy Policy (as may be amended or revised from time to time).

CONTACT US

If you have any questions or concerns about any of the matters in relation to this Privacy Policy, including to exercise any of your rights, we encourage you to primarily contact us through the game so we can reply to you more quickly.

 

Name of the controller: Chengdu Youtufun Technology Co., Ltd

Address: No.522, Floor 5, Building 1, No.1388, Middle Section Of Tianfu Avenue, Chengdu, Sichuan, China

Email: business%youtufun.com (replace % to @)